31 Aug, 2009  |  Written by Frank Carver  |  under Information

Along with many of the commenters on the linked post, I’d hardly call it a “long lost formula”, but the idea of using real, concrete, research to decide what to make and who will buy it has merit worth remembering. It’s common enough for the market research to start once a product exists, but if the product is fundamentally flawed, or has nobody wiling to pay for it, then it is probably too late.

The long lost formula for start-up success. No, really.