When you are thinking of starting a business everyone says you have to have a business plan, but the content of the business plan is all about money, and the focus of a business plan is assumed to be on gaining investment. But is this really the case?

Robert Ochtel feels strongly that to concentrate on the business plan solely as a tool to prise out investment is missing the main point. You should do it, but you should do it for yourself and your business.

Today many entrepreneurs complain that their potential investors do not read their business plans. With an average of over 300 hours of effort required to develop a complete business plan, do they have a point? I say no!

Entrepreneurs – Business Plans Are Not Developed For Your Investors « Robert Ochtel’s Blog.