When you are thinking of starting a business everyone says you have to have a business plan, but the content of the business plan is all about money, and the focus of a business plan is assumed to be on gaining investment. But is this really the case?

Robert Ochtel feels strongly that to concentrate on the business plan solely as a tool to prise out investment is missing the main point. You should do it, but you should do it for yourself and your business.

Today many entrepreneurs complain that their potential investors do not read their business plans. With an average of over 300 hours of effort required to develop a complete business plan, do they have a point? I say no!

Entrepreneurs – Business Plans Are Not Developed For Your Investors « Robert Ochtel’s Blog.

If you are thinking of entering the battleground of development for Apple’s iPhone and iPod touch, and hope to make your fortune selling through the AppStore you really should watch this video.

@GeeknRolla – What’s the frequency Kenneth?: The trials of a mobile apps startup.

Jof Arnold of GeekFu.com lays bare the process and the statistics of iPhone app development.

Online Video: Why We Advertisers Have It All Wrong – Advertising Age – DigitalNext.

Wil Shipley, founder of The Omni Group and apparently pretty well-known entrepreneur in the Apple ecosystem put together a presentation for the Apple WWDC conference giving his views on why it is better to develop and sell software for Apple systems.

WWDC_Student_Talk.pdf

This is an interesting take on how to choose deployment platforms, and even just reading the slides conveys some of his enthusiasm. I imagine the actual event was very compelling.

I have two main reservations, though. The first is that the idea of developing for specific platforms seems a bit old fashioned in these days of ubiquitous web and mobile convergence, and the second is that the same logic could largely apply to any niche market which has not yet been swamped with free or low-cost options.