13 Mar, 2009 | Written by Frank Carver | under Information
Recently, Google has contacted site publishers to inform them of a change in the way google ads are targeted. User activity will now be recorded and categorized, and used to select and prioritize which ads are displayed.
The interesting part of the announcement for me is not that Google are doing this, it’s a natural step, but that they seem to be using some sort of fixed ontology to classify ads and characterize users. General wisdom is that this is considerably less flexible than a looser “folksonomy” approach.
Either way, it will be interesting to see how this pans out, and whether Google can manage to grow its already huge advertising income even more.
Read more at Interest-based advertising – AdSense Help.
For years Frank Carver has been paying attention to the strange world of convergent technology. During that time he has discussed and researched broad subject areas, come to some surprising conclusions, produced and distributed digital media, scattered ideas and opinions like sparks from a firework, and above all consulted for businesses both large and small to help develop and deploy successful systems, services, and products in this highly complex arena.
