Thinking about value in terms of advantage and benefit
12 Mar, 2009 | Written by Frank Carver | under Information
When planning work, it’s easy to get tangled in detail and lose sight of the real goals of the organization.
A product rarely sells itself. What sells a product is the advantage it brings and the benefits it delivers to the customer. It is the benefit of the product that sells rather than the product itself. What is the advantage of the requirement you are stating, and what is the benefit it will bring the customer?
Marc McNeill has some interesting observations on how to translate this approach to gathering and prioritising requirements for software systems.
Thinking about value in terms of advantage and benefit | dancingmango.
For years Frank Carver has been paying attention to the strange world of convergent technology. During that time he has discussed and researched broad subject areas, come to some surprising conclusions, produced and distributed digital media, scattered ideas and opinions like sparks from a firework, and above all consulted for businesses both large and small to help develop and deploy successful systems, services, and products in this highly complex arena.
