13 Jan, 2009 | Written by Frank Carver | under Information
There are lots of online communities, filled with active and passionate people – exactly the sort of people TV would like to court, both as consumers and as providers of (cheap?) media content. However, most attempts by TV companies to engage and participate in the on-line culture have been pitiful.
How is it that organisations with such marketing power have continually failed to make sense of this opportunity?
Scott Stead has written a thought-provoking article on the subject, and (in the manner of on-line communities) visitors have enhanced it further with their own comments.
For years Frank Carver has been paying attention to the strange world of convergent technology. During that time he has discussed and researched broad subject areas, come to some surprising conclusions, produced and distributed digital media, scattered ideas and opinions like sparks from a firework, and above all consulted for businesses both large and small to help develop and deploy successful systems, services, and products in this highly complex arena.
