This is an inspiring article about ways to determine and implement business strategy. Best of all it’s in the context of starting and running a software business – in this case Mike Cannon-Brookes’ Atlassian.
This is going in to my “don’t forget” collection, with
“6 reasons why a VC funded startup failed”


For years Frank Carver has been paying attention to the strange world of convergent technology. During that time he has discussed and researched broad subject areas, come to some surprising conclusions, produced and distributed digital media, scattered ideas and opinions like sparks from a firework, and above all consulted for businesses both large and small to help develop and deploy successful systems, services, and products in this highly complex arena.

