Using social media for marketing is a hot topic at the moment. This article caught my eye as one view on how this can all fit together.
The Five Essential Elements of Effective Social Media Marketing | Copyblogger
Thanks to George Siemens for the link.
Even though this article uses the term “web 3.0″, it’s still worth reading. The idea of moving from specific “cloud computing” implementations to a more generic and pluggable approach is a neat idea. Using ruby as a scripting language for “agents” and Erlang for the infrastructure seems a good balance, too.
InfoQ: Vertebra: EngineYard’s Next Generation Cloud Computing Platform